Regardless of your thoughts on the matter, you’ll find most western countries are not facing recession. The United States - if looked at from a purely business point of view is bankrupt, New Zealand can’t be far behind. For those in business today are finding it very hard to get by. The only business I’ve heard of that is doing well at the moment, is those in the debt collection business. Read the rest of this entry »
So you are ready to create a email campaign and like any good company you target it around an event on the calendar - eg: mothers day.
It’s important to read the message, heck get LOTS of other people to read it and make sure it is correct. I opened my email just now to see an email from PayPal. The message says
Save this Mother’s Day with exclusive offers from PayPal
Scanning my email I thought “Hmm when was mothers day in troulbe & why do I need to save it?” followed by “Wow these offers must be so good if it can save a day that is in trouble”
Okay so maybe this is a bit silly, but there is no context in their subject to let me know what save is in refernce too. The way it is written you assume it applies to the day that is Mothers. For all I know I could be saving the rain forest, monkeys or cash.
Maybe a better line might have been
Exclusive Mother’s Day offers from PayPal
Or simply add the word money to the sentence.
One lesson I think more companies could afford to learn is that of maintaining a clean communications database.
A companies communication database is it’s lifeblood of customer relations. It is the source of all growth opportunities for any business. Read the rest of this entry »
The image you portray can help you win, or loose customers.
Recently everything and anything to do with property has caught my attention. Why because I know that in years past a great number of people have made wise choices around property that have netted them great wealth. On a more personal note I’m facing a potential 3% increase in my mortgage rate this year - 3% I can’t afford. So I’m looking at options.
I left work today and jumped in my truck (flickr pics) to drive home. As I pulled out of the side road I park on, I noticed a vehicle with some form of advertising at the top of the windscreen. I noticed because it was backward - I guess so you could read it in your rear vision mirror should this vehicle be behind you. So I drive on a little more (traffic = bad) and realise the advertising was a URL.
I forget the url (it was way long), I remember it was orange and I remember 2 words out of it. Passionate and Property. Now let me paint you a picture. Read the rest of this entry »
I’m about to break one of my rules with this post but here goes.
Once you have planned your blog, and started your blog you need to really think about the things you are going to write. Actually you’ve probably already done that so lets look at something you are probably overlooking.
It’s all good and well to have great posts, but what is going to draw people in? The title. Read the rest of this entry »
You walk into a meeting with your web designer (marketing/advertising agency) and ask them to help you drive traffic to your site. They reply “There is no such thing as a free lunch traffic”
I’m here to tell you there is such a thing as free traffic and here are 5 easy steps you can follow to drive traffic to your site. Read the rest of this entry »