studiowhiz ramblings

So you are ready to create a email campaign and like any good company you target it around an event on the calendar - eg: mothers day.

It’s important to read the message, heck get LOTS of other people to read it and make sure it is correct. I opened my email just now to see an email from PayPal. The message says

Save this Mother’s Day with exclusive offers from PayPal

Scanning my email I thought “Hmm when was mothers day in troulbe & why do I need to save it?” followed by “Wow these offers must be so good if it can save a day that is in trouble”

Okay so maybe this is a bit silly, but there is no context in their subject to let me know what save is in refernce too. The way it is written you assume it applies to the day that is Mothers. For all I know I could be saving the rain forest, monkeys or cash.

Maybe a better line might have been

Exclusive Mother’s Day offers from PayPal

Or simply add the word money to the sentence.